WHAT: Now in their 20th year, Wacoal is excited to launch the one-of-a-kind Fit for the Cure® program this Spring. Fit For the Cure® is a revolutionary program created by Wacoal America to raise funds benefitting the Susan G. Komen National Treatment Assistance Fund. Wacoal is committed to helping women look and feel their very best, which starts with wearing the right bra size. When consumers receive a complimentary bra fitting at a Fit for the Cure® event, Wacoal donates $2 to Susan G. Komen on their behalf and will donate another $2 for every Wacoal, b.tempt’d bra or shapewear purchased that day.
Every year, Komen aids 1.8 million uninsured or under-insured breast cancer patients, in support of its mission to reduce mortality rates. Through Fit for the Cure® and related programs, Wacoal has donated over $5.6 million dollars to support groundbreaking breast cancer research, having conducted 944,000 bra fittings at Fit for the Cure® events at over 1,400 store locations annually over the past 20 years.